Pink Egg Media Announces New Client, San Diego LGBT Pride
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San Diego, CA, July 2, 2013 - San Diego LGBT Pride, a nonprofit community enhancement organization that produces civic, cultural and educational programs and support and encourage pride within San Diego’s lesbian, gay, bisexual and transgender communities has appointed Pink Egg Media as its social media marketing agency during the 2013 Pride Rally, Festival and Parade (July 12-14, 2013).
“Social media has helped our community connect with San Diego LGBT Pride in ways we never could have imagined. Pink Egg Media was instrumental in the creation of our a social media strategies, so when it came time to partner with an organization to manage our communication over the Pride weekend we could think of no one better,” said Fernando Lopez, San Diego LGBT Pride Public Affairs Director.
Pink Egg Media will cover all aspects of San Diego LGBT Pride’s social media strategy and implementation. “As the social media photographer, imagery is very important in getting your message across, capturing the first time our soldiers marched in 2011 and being able to share that with the world was an amazing feeling, those images still strike an emotional chord. I’m excited to work with Pride again this year” said Pink Egg Media co-founder Ana Pines.
Co-founder Kim Rescate adds, “We are incredibly excited to be working alongside with San Diego LGBT Pride to extend its brand reputation during this famous cultural event with over 200,000 participants. I previously worked at Pride in 2011 to establish their social media presence as part of the marketing team with David Contois, owner of BluSkye Group and Frank Scarpacci, owner of The Vianova Group LLC. I increased their Twitter followers by 55% and Facebook fans by 40% in less than 3 months. I am very excited to be involved again in this ever-growing annual event.”
About Pink Egg Media
Pink Egg Media is a multi-disciplinary communications leader. The company offers press relations, advertising, content marketing, activation, promotional and digital media delivering comprehensive business solutions through content creation, community building and communications with measurable results. For more information, visit our website at www.pinkeggmedia, follow us on Twitter at @pinkeggmedia and/or become our fan at facebook.com/pinkeggmedia.
About San Diego LGBT Pride
The specific purpose of San Diego LGBT Pride is to produce civic, cultural and educational programs, which support and encourage pride within San Diego’s lesbian, gay, bisexual and transgender communities. Formed in 1974, as a sponsored program of The Center for Social Services, we produced the first Lesbian and Gay Parade in San Diego to celebrate the 1969 Stonewall Rebellion on New York’s Christopher Street. The 501(c)(3) nonprofit organization incorporated in 1994 and today San Diego LGBT Pride continues to bring together the skills, talents and vision of our diverse community through numerous programs. San Diego LGBT Pride’s funding comes mainly from Pride Festival fees, beverage and admission charges, corporate sponsorship and parade entry fees. San Diego LGBT Pride has a long history of community philanthropy. The organization has a five-prong approach to giving to the community which includes support of the LGBT Center, grant funding, direct community support, support of other prides and community partnerships. San Diego LGBT Pride has given more than $1.3 million to a wide variety of LGBT organizations as it continues to foster pride and respect for all LGBT co locally and globally. San Diego LGBT Pride represents the interest of the San Diego LGBT community as a member and supporter of the Greater San Diego Business Association, Consolidated Associations of Pride, Inc. (CAPI), the International Association of Lesbian, Gay, Bisexual, Transgender Pride Coordinators (InterPride), the International Festival and Events Association, the International Lesbian and Gay Association (ILGA), the National Gay and Lesbian Task Force, the American Civil Liberties Union, and the Human Rights Commission. For more information, visit http://www.sdpride.org/